holoride Launches Kit to Bring In-Car VR to All Vehicles

A new retrofit kit from holoride will bring in-car VR to all vehicles. The compact device brings the company’s unique platform to vehicles of any make, model, or year. The device, which is roughly the size of a smart speaker, marks a new chapter for the Munich-based company. It’s mission is to turn every car into a holoride-ready vehicle.

The holoride retrofit is based on the same technology used natively in 2023 Audi vehicles. It connects to a VR headset via Bluetooth, and delivers movement and location data to the holoride software. Unique experiences are then available mirroring the vehicle’s movements in real-time.

“The release of our holoride retrofit kicks off a new chapter of holoride’s journey,” said Nils Wollny, CEO and co-founder of holoride. “Now, any vehicles can serve as your gateway into holoride’s adaptive virtual experiences where each new ride becomes the blueprint for your next immersive adventure.”

The holoride retrofit kit is based on a subscription model. Pixel Ripped 1995: On the Road is offered as a new title for subscribers. A spin-off from the hugely popular Pixel Ripped series, this new title tells the story of David, a nine year-old gamer, and his virtual friend Dot. Together they explore classics from the 16-bit and 32-bit eras of videogames as they attempt to rescue Dot’s friends.

Pixel Ripped 1995: On the Road joins a catalogue of experiences which includes titles such as Cloudbreakers: Leaving Haven and educational apps like Einstein Brain Trainer. The full line-up also includes a custom web browser and mirroring software for Android smartphones.

holoride retrofit device

Getting Started with holoride

To gain access to holoride’s software, the retrofit kit is priced at $799 USD. It includes a holoride retrofit, a HTC Vive Flow headset, a one-year subscription to the holoride platform and a safety strap. You can also purchase the standalone device for $199 USD.

The device is lightweight and designed to be mounted on a vehicle’s windshield. It includes a battery with a reported 14 hour duration, charged via USB-C. Up to two headsets can be connected to the device simultaneously.

Are you interested in bringing some VR to your in-car journeys? Let us know in the comments below!