For a while now it has looked like Meta was killing off the Oculus brand it bought back in 2014. But this week, during GDC in San Francisco the company made an interesting announcement. Its third-party arm for VR game developers and co-publishers would be called Oculus Publishing.
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Meta vs Oculus: A VR Branding Disaster
What’s in a name? Sounds like a simple question doesn’t it but when you’re talking brands and multinational companies things get a bit more complicated. But that’s exactly what Mark Zuckerberg did, not once, but twice. In 2021 the social behemoth Facebook became Meta and in doing so the Facebook name became just another app under the new moniker. At the same time, Oculus, once the virtual reality arm of Facebook, saw its name and legacy slowly wiped away. Not entirely, however.
Continue reading Meta vs Oculus: A VR Branding Disaster