For more than a decade, the VR industry has searched for its defining moment. Every few years, a new game arrives carrying the weight of enormous expectations. This, we’re told, is the title that will finally push VR into the mainstream. And yet, despite some genuinely excellent releases and a growing install base, that breakthrough moment still hasn’t happened. If anything, the history of Meta’s first-party and funded exclusives tells a fascinating story. The company has spent years securing major franchises, funding ambitious projects, and bringing recognisable brands into VR. From Marvel superheroes to Batman and Deadpool, some of the biggest names in entertainment have already made the jump. The question is: if those weren’t enough, what will be?